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Avid @ NAB

// March 24th, 2009 // Media & Technology

Avid’s showin’ up at NAB this year and introducing some very Final Cut Pro-esc additions their the Avid Media Composer. Guess they have to keep up with their compitition!

You can read the article posted at StudioDaily.com.

I’m still a huge fan of Avid Media Composer, so I’m glad to see they’re making some moves in the right direction.

There’s still some debate out there as to weather or not moving away from the dongle is a good move on Avid’s part, but it personally doesn’t effect me either way. Honestly I think I’d rather have the extra USB port.

For all the Final Cut users out there: How much more likely are you to switch to Avid aftering hearing of these added features? If not at all, what would Avid have to do to win your loyalty?

- Tim Allen